How Long Do Your Customers Have to Wait?

“The most valuable asset one owns is time”; I’m sure you’ve heard this expression before. In the world of business, everyone knows that if you can create a product that conveniently saves a customer time, you are on the road to success. To measure how well this is done we use a metric known as Time to Value which is the amount of time it takes a new customer to realize the benefit or effectiveness of using a product.

We live in an age of instant gratification; therefore the goal is to shorten Time to Value. In the case of software integration, businesses are always on the lookout for ways in which they can improve productivity and gain operational efficiency all in the shortest time possible!

Time to Value is a crucial factor to consider when choosing an integration partner. Customers must measure the time from onboarding an integration partner to completing the project and implementing the solution to realize its value. Integration projects can often take an incredible amount of time and effort to implement. This means that clients only see the value after 6 - 12 months, depending on the size of the project. However, with new generation integrators like Synatic, iterative integration projects start realizing value within weeks not months.

5 Ways Synatic is Accelerating Time to Value

Multimode Deployment Environment

Synatic offers a convenient data transformation environment that allows its users to manipulate data without the need for a single line of code to be written. What this means is that time does not have to be wasted constructing custom code, testing solutions that will ultimately require constant maintenance, and fixing bugs. With a low-code / no-code environment, solutions are built and implemented in record time.

Simplicity and Reduced Implementation Times

By combining a simple drag and drop UI with a growing collection of web, data, storage, and enterprise system connectors, data solutions are quickly deployed without the need for technical resources, shortening the time in which solutions evolve from being an idea to fully automated implementations.

Automation, No Double Data Entries

Errors are almost unavoidable when manually interacting, manipulating, and moving data. Incorrect data, spelling errors, or incomplete information that creates two versions of data are common occurrences. With Synatic’s ETL (Extract Transform Load) capabilities, information can be replicated automatically across applications to help avoid these snags. Through automation, Synatic ensures that data quality is not compromised, but most importantly, time is not wasted analysing and correcting errors which would lead to longer Time to Value for customers.


Rapid Time to Value is a core driver of the Synatic Data Platform and providing pre-defined solutions that enable common use cases to be configured within minutes. The ability for the organization to manage their own common solutions with full versioning enables data solutions to hit the ground running in minimal time.

Super-Caching Buffers

Synatic’s Buffers allow you to store data while moving from one API solution or database to another, so that future requests for that data are retrieved faster. We call this capability Super-Caching. Super-Caching can be used to efficiently reuse previously retrieved data from centralized master files, price books or stock items. Synatic then synchs this buffer to sources so that the data being retrieved is always current. This significantly speeds up data access and improves the overall performance of the platform, allowing users to experience rapid service delivery.  

The days of strenuously preparing, coding, and implementing integrations are a thing of the past. Through these 5 key features, customers can get internal integrations up and running as fast as possible and realize outcomes sooner. Synatic focuses on exceeding Time to Value expectations to show customers that integration is a necessity rather than a luxury.

Andile Khumalo
June 28, 2022
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