How Synatic’s Data Integration Hub and Experian can Transform your Lead Management


In the fast-paced world of insurance, staying ahead of the competition and minimizing expenses is crucial. One of the leading challenges insurance agencies face is ensuring the accuracy of their contact information for potential leads.

Experian, with its vast data resources and expertise in data quality, brings a wealth of knowledge to the table. Through seamless integration with Synatic, Experian's data solutions can become an integral part of an insurance agency's data management and automation ecosystem. This integration allows agencies to access real-time, accurate, and comprehensive data sets, significantly improving the quality of their customer databases.


In the commercial insurance sector, securing accurate contact information for potential clients is a challenge that cannot be overstated. When an insurance company possesses incorrect phone numbers or email addresses, attempting to push this erroneous information into CRM or InsurTech solutions can prove costly. Whether using Experian's own enrichment tools or other similar InsurTech solutions, businesses are often charged per lead pushed into these systems. This cost burden can quickly accumulate and hinder an agency's ability to operate efficiently.

Moreover, generating insurance quotes for prospects typically involves agents reaching out to leads telephonically to gather necessary information. This process is not only time-consuming but also resource-intensive. Agents end up spending an excessive amount of time figuring out which leads are valid, diverting their focus away from servicing potential clients effectively.


Inaccurate data doesn't just impact phone calls. When an agency sends out emails with incorrect or outdated addresses, it can lead to a high bounce rate. When too many emails bounce, a business domain can get flagged, and its reputation can be tarnished. In extreme cases, the domain may even get shut down. This not only hampers communication but also damages the agency's credibility.

Another implication insurance agencies face in dealing with inaccurate contact information is the potential for missed business opportunities. When agents are unable to reach potential clients due to incorrect phone numbers or email addresses, it not only wastes their time but also results in missed sales and revenue opportunities. In a competitive industry like insurance, every lead that goes uncontacted due to data inaccuracies represents a lost chance to acquire a new client or provide a valuable service. This will invariably hinder the company's growth and profitability over time.


Synatic serves as a bridge connecting Experian's rich data resources with any insurance agency's Agency Management System (AMS). Using Synatic to integrate Experian’s range of solutions with an agency’s AMS allows continuous upkeep of contact information within the AMS, ensuring it remains current and precise. Even the smallest changes, such as an email address update, are swiftly detected and seamlessly integrated into the system, eliminating the need for manual agent intervention. This real-time data synchronization guarantees that the right data, is available to the right person at the right time. Agencies that take advantage of Synatic’s comprehensive data integration and automation toolset are able to operate with the most up-to-date information, fostering improved customer service and operational efficiency.

By maintaining accurate and comprehensive data from the start, agencies can avoid the costs associated with pushing incorrect leads into their InsurTech solutions. This, in turn, enables them to allocate resources more effectively, focus on leads with higher conversion potential, and ultimately enhance their bottom line.  


The enhanced data accuracy translates into a faster and more efficient client engagement process. Agents that leverage Synatic and Experian can confidently reach out to clients, knowing that the contact information they have is valid and up-to-date. This level of trust in agency data streamlines communication, making it easier to get in touch with clients promptly and shortening the rate-quote-binding process.  

When agents can reach out to clients faster and have confidence in the accuracy of their contact details, it not only improves the client experience but also increases the likelihood of successful interactions and conversions. By partnering with Synatic and Experian, insurance agents can leverage their customer data to enhance lead management processes, drive more effective marketing campaigns, and ultimately improve lead conversion rates and revenue generation.

To learn more about how you can ensure your lead data is accurate, complete, and up to date, Contact Synatic today.

Katlego Malahlela
October 3, 2023
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